Hello...
I'm Amanda
I am a marketing professional with over 5 years of social media, branding, and community management experience in the toy and game industry. I recieved my BSBA in Marketing from the University of Louisville in 2021 and, after attending Toy Fair as a student, I have been obsessed with the trends and consumer needs of this incredible industry. I can’t wait to create something awesome together!
recent
experience
I have had the opportunity to work with several brands in the kids space in both creating and managing content, maintaining posting schedules, and growing & engaging with their communities.
Zigazoo kids
Unicorn Jazz
Snap Ships
Zigazoo Kids
Brand & Content Manager - May - October 2023
@ZigazooKids
Managed the brand’s Instagram and TikTok pages, growing the audience by over 1,000 followers in 4 months by creating engaging content with an updated brand aesthetic.
Served as lead graphic designer for the kids app, creating content for the Zigazoo brand as well as their brand partners, celebrity guests, and influencers. Content was used in-app, on socials, and on web pages.
Organized a nation wide “Casting Call” promotion to increase brand awareness, resulting in over 500 new users
Managed the brand’s Instagram page, creating and executing strategies that prioritized brand awareness, which led to a growth of over 4,500 followers.In addition, led content creation using existing brand assets and utilizing UGC
Unicorn Jazz
Social Media Manager - Feb 2020 - Dec 2021
@UnicornJazzBrand
Created a PR strategy connecting the brand with child celebrities, resulting in a reach of over 1 million through earned media
Snap Ships
Associate Brand Manager - PlayMonster - April 2021-May 2023
@Snapships
Managed the brand’s Instagram, Facebook, and YouTube pages, growing the brand’s audience by 17% through community engagement and organizing and promoting
in-person activations at GenCon
Engaged with a group of over 1000 fans on the brand’s discord server, promoting the community on social pages and encouraging UGC creation
Content Examples
Using raw footage filmed from an influencer, this video was created for an in-app campaign with Pudgy Penguins
Created using brand assets for a partnership campaign with Edsoma and Shaquille O’Neil
An unboxing style video I made for TikTok as a student marketing ambassador which was promoted in the TikTok app and on their social channels
Skills and experience
Adobe Photoshop & Illustrator
I was selected by the toy association to become a genius of play ambassador - a program that promotes the importance of play for all ages
March 2021 - present
canva
iMOVIE
content calendar management
copywriting
community management
Email
amandakea10@gmail.com
let's work
Together
LinkedIn
linkedin.com/in/amanda-keaton
Phone
606-622-4889